15. Color Used to Develop Associations or Aid Retention

14. Color Used to Attract Attention or Create an Atmosphere

13. Intertextuality

12. Educational or Instructional Cartoon

11. Political Cartoon

10. Photo or Image Using Stereotypes

9. Collage or Photo Essay

8. Documentary Photograph

7. Cropping of Photograph to Add Interest or Emphasis

6. Nonreligious Icon with Symbolic or Cultural Significance

5. Religious Icon

4. Textual Identity or Identifying Phrase

"I just saved 15% or more by switching to GEICO!"

3. Type-plus-symbol Logo

2. Symbol-only Logo

1. Type-only Logo