20. Grouping by Shape, Spatial Nearness, or Division

19. Figure-ground Contrast

18. Pathos

17. Logos

16. Ethos

15. Tone

14. Conciseness

13. Emphasis

12. Unity

11. Proportion

10. Point of View

9. Pattern (Repetition)

8. Narration

7. Description, or Details

6. Comparison and Contrast

5. Classification, or Grouping into Categories

4. Balance

3. Adapted to a Specific Audience, Purpose, and Context

2. Visual without Text

1. Text without Visual Component